Because media are not paid for publicity, the overall costs of a publicity program for a company are virtually zero.

Name: Because media are not paid for publicity, the overall costs of a publicity program for a company are virtually zero.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While media coverage itself is not paid for in a publicity program, there are still costs associated with creating and distributing press releases, staffing, and other activities to generate and manage the publicity.

Because Media Are Not Paid for Publicity, the Overall Costs