A major limitation of publicity is the firm's lack of control.
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Q109: All firms should develop contingency plans to
Q110: Public relations efforts include institutional advertising, publicity,
Q111: Publicity involves both mass and personal communication
Q112: Because media are not paid for publicity,
Q113: A significant advantage of publicity as compared
Q115: Public relations goals are generally image-oriented.
Q116: Image-related advertising is a form of public
Q117: A suitable public relations objective for a
Q118: A firm can assign responsibility for its
Q119: Publicity messages can be conveyed to the
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