Publicity messages can be conveyed to the media by press or news release, news conference, phone calls, or personal contacts.
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Q114: A major limitation of publicity is the
Q115: Public relations goals are generally image-oriented.
Q116: Image-related advertising is a form of public
Q117: A suitable public relations objective for a
Q118: A firm can assign responsibility for its
Q120: As with advertising, the most widely used
Q121: The major difference between advertising and public
Q122: "To increase consumer awareness for the improved
Q123: An example of an image-oriented advertising objective
Q124: A company with a consistent product mix
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