a. Describe the major strengths and weaknesses of publicity versus advertising.
b. Why must publicity be viewed as complementary to advertising and not as a substitute for it?
c. What are the best uses of publicity? Explain your answer.

Question

a.	Describe the major strengths and weaknesses of publicity versus advertising.
b. Why must publicity be viewed as complementary to advertising and not as a substitute for it?
c. What are the best uses of publicity? Explain your answer.

Quizplus · Accepted Answer

The Answer of a.	Describe the major strengths and weaknesses of publicity versus advertising.
b. Why must publicity be viewed as complementary to advertising and not as a substitute for it?
c. What are the best uses of publicity? Explain your answer.

A Describe the Major Strengths and Weaknesses of Publicity Versus Advertising