a. Describe three methods for evaluating the success or failure of a firm's $200,000 public relations campaign which is intended to stimulate brand awareness for its new line of machine tools.
b. How could a "free" publicity campaign cost a firm $200,000?

Question

a.	Describe three methods for evaluating the success or failure of a firm's $200,000 public relations campaign which is intended to stimulate brand awareness for its new line of machine tools.
b. How could a "free" publicity campaign cost a firm $200,000?

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The Answer of a.	Describe three methods for evaluating the success or failure of a firm's $200,000 public relations campaign which is intended to stimulate brand awareness for its new line of machine tools.
b. How could a "free" publicity campaign cost a firm $200,000?

A Describe Three Methods for Evaluating the Success or Failure of a Firm's