Word-of-mouth communication is not considered within the definition of promotion since it is not marketer controlled.

Name: Word-of-mouth communication is not considered within the definition of promotion since it is not marketer controlled.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Word-of-mouth communication is considered a form of promotion, even though it is not directly controlled by marketers, because it can significantly influence consumer perceptions and behaviors.

Word-Of-Mouth Communication Is Not Considered Within the Definition of Promotion