A message can be both comparative, as well as two-sided.
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Q124: The goals of sales promotion are often
Q125: Sales promotion events are generally oriented to
Q126: Sales promotion can be aimed at either
Q127: A salesperson can be both the source
Q128: Some marketers argue that one-sided messages are
Q130: Some marketers disapprove of comparative messages because
Q131: Comparative messages generally rely upon symbolic purchasing
Q132: Fashion-oriented specialty stores are more likely to
Q133: The wearout rate is a more important
Q134: The wearout rate depends on the frequency
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