Which statement concerning direct marketing is NOT correct?
A) Direct marketing is used by both traditional store-based retailers and by specialized direct marketers.
B) In direct marketing, a person is first exposed to a good or service through a nonpersonal medium.
C) In direct marketing, orders are placed through mail, telephone, or PC.
D) Direct selling is a form of direct marketing.
Correct Answer:
Verified
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A)
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Q33: Nonstore retailing consists of
A) vending machines and
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Q36: Which statement concerning vending machines is correct?
A)
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Q39: Which store location type is synonymous with
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