The four basic components of store atmosphere are image, advertising, store sales personnel, and catalogs.

Question

Quizplus · Accepted Answer

The four basic components of store atmosphere typically include exterior factors (such as storefront and entrance), general interior factors (like layout and lighting), layout and design factors (including merchandise placement and grouping), and point-of-purchase and decoration factors (such as signage and price information). Advertising and catalogs are marketing tools, not components of store atmosphere.

The Four Basic Components of Store Atmosphere Are Image, Advertising