A retailer can increase impulse purchases by sponsoring special events in the store and placing related items near one another.

Question

Quizplus · Accepted Answer

Sponsoring special events in the store can create an engaging shopping environment that encourages customers to explore and make unplanned purchases. Placing related items near one another can also increase impulse buying by making it easier for customers to find and be tempted by complementary products.

A Retailer Can Increase Impulse Purchases by Sponsoring Special Events