The concept of wholesalers being "in the middle" is more applicable to manufacturer/service sponsor wholesalers than to independent wholesalers.

Question

Quizplus · Accepted Answer

Independent wholesalers are typically the ones "in the middle" as they buy products from manufacturers or other sources and then sell them to retailers or other entities, acting as intermediaries in the distribution channel. Manufacturer/service sponsor wholesalers, on the other hand, are part of the company that produces the products and may sell directly to retailers or consumers, thus not always being "in the middle" in the traditional sense.

The Concept of Wholesalers Being "In the Middle" Is More