A manufacturer engaged in selling to its wholesalers illustrates the concept of pull marketing.

Name: A manufacturer engaged in selling to its wholesalers illustrates the concept of pull marketing.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

This scenario describes push marketing, where the manufacturer is pushing the product through the marketing channel to wholesalers, rather than pull marketing, which involves creating demand among consumers so they pull the product through the distribution channel.

A Manufacturer Engaged in Selling to Its Wholesalers Illustrates the Concept