An important characteristic of a direct channel of distribution is
A) a contractual channel arrangement.
B) low capital requirements.
C) a high level of channel control.
D) control over the channel by the dominant channel member.

Question

Quizplus · Accepted Answer

A direct channel of distribution allows the producer to sell directly to the consumer without intermediaries, providing a high level of control over the channel. This includes decisions on pricing, distribution, and marketing strategies.

An Important Characteristic of a Direct Channel of Distribution Is