With a contractual channel arrangement,
A) the channel of distribution is direct.
B) the dominant firm in the distribution process plans the marketing program and coordinates the responsibilities of each member.
C) all of the channel members are owned and controlled by the manufacturer.
D) all the terms regarding distribution tasks, prices, and other factors are clearly specified in writing for each member.

Question

Quizplus · Accepted Answer

In a contractual channel arrangement, the terms regarding distribution tasks, prices, and other factors are clearly specified in writing for each member. This ensures that all parties involved understand their responsibilities, rights, and obligations, leading to a more efficient and effective distribution process.

With a Contractual Channel Arrangement