Direct channels reduce the number of transactions between a manufacturer and its final consumers.
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Q93: Manufacturers and final consumers are considered to
Q94: Final consumers are considered to be a
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Q97: Independent intermediaries are used in a direct
Q99: Administered channel arrangements are typically longer than
Q100: Channel width may be reduced through horizontal
Q101: Exclusive distribution can be characterized by broad
Q102: A product typically moves from exclusive to
Q103: A firm can best appeal to multiple
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