Exclusive distribution can be characterized by broad market coverage (wide channels).
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Q96: The sorting process consists of acquiring a
Q97: Independent intermediaries are used in a direct
Q98: Direct channels reduce the number of transactions
Q99: Administered channel arrangements are typically longer than
Q100: Channel width may be reduced through horizontal
Q102: A product typically moves from exclusive to
Q103: A firm can best appeal to multiple
Q104: A supplier/distribution intermediary contract covers such factors
Q105: Intermediaries are typically compensated through the use
Q106: Manufacturers' desire for brand loyalty and retailers'
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