A politician's personal appearance to increase the awareness for a new energy conservation program constitutes which element of the marketing mix?

Question

Quizplus · Accepted Answer

Promotion involves activities that communicate the merits of the product and persuade target customers to buy it. A politician's appearance to raise awareness for an energy conservation program falls under promotion, as it is a way to communicate and publicize the program to the public.

A Politician's Personal Appearance to Increase the Awareness for a New