In general, the more tangible a service, the less service marketing resembles goods marketing.

Name: In general, the more tangible a service, the less service marketing resembles goods marketing.
Brand: Quizplus
Rating: 4.9 (58 reviews)

Question

Quizplus · Accepted Answer

Service marketing and goods marketing differ primarily due to the intangibility of services, not tangibility. Services are inherently less tangible than goods, making the marketing of services unique and often more reliant on demonstrating the benefits and value of the service.

In General, the More Tangible a Service, the Less Service