The intangibility of many services can make both promotion and price decision making more difficult.

Name: The intangibility of many services can make both promotion and price decision making more difficult.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen, touched, or made tangible in any way before they are purchased. This intangibility can make it challenging to communicate the service's benefits, quality, and value, complicating promotion and pricing strategies.

The Intangibility of Many Services Can Make Both Promotion and Price