Each location on the goods/services continuum may represent a distinct market segment opportunity.
Correct Answer:
Verified
Q122: Do-it-yourself consumers represent a threat for rented-goods
Q123: Of the three basic types of services,
Q124: Products located in the middle of the
Q125: Both core and peripheral services can be
Q126: A firm can differentiate a pure good
Q128: A core service for a no-frills car
Q129: There is generally greater consistency among the
Q130: A retailer can increase the value added
Q131: The impact of seasonality is more severe
Q132: The inseparability of services is a major
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