A retailer can increase the value added to a product through peripheral services.
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Q125: Both core and peripheral services can be
Q126: A firm can differentiate a pure good
Q127: Each location on the goods/services continuum may
Q128: A core service for a no-frills car
Q129: There is generally greater consistency among the
Q131: The impact of seasonality is more severe
Q132: The inseparability of services is a major
Q133: The inseparability of a service from a
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Q135: A fundamental task of service marketers is
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