Which statement concerning the consumer-products classification system is NOT correct?
A) Each type of product in the consumer-products classification system requires a different marketing mix.
B) The consumer-products classification system is an excellent market segmentation base.
C) The consumer-products classification system includes both final and industrial consumer products.
D) The consumer-products classification system recognizes that different consumers may classify the same product differently.

Question

Quizplus · Accepted Answer

The consumer-products classification system typically focuses on final consumer products, not industrial products. Industrial products are classified separately.

Which Statement Concerning the Consumer-Products Classification System Is NOT Correct