An impulse product can be best defined as a(n)
A) unplanned purchase.
B) purchase characterized by high brand loyalty.
C) low-involvement purchase.
D) novelty or escape purchase.

Name: An impulse product can be best defined as a(n) A) unplanned purchase. B) purchase characterized by high brand loyalty. C) low-involvement purchase. D) novelty or escape purchase.
Brand: Quizplus
Rating: 5.0 (43 reviews)

Question

Quizplus · Accepted Answer

An impulse product is typically an unplanned purchase made spontaneously without prior intention or planning.

An Impulse Product Can Be Best Defined as A(n)