A product's placement in the convenience, shopping, and specialty product classification system is based primarily on a
A) consumer's degree of search.
B) product's degree of tangibility.
C) consumer's degree of innovation.
D) product's degree of fashion.

Question

Quizplus · Accepted Answer

The classification system is based on the consumer's degree of search effort, time, and involvement in the purchase process.

A Product's Placement in the Convenience, Shopping, and Specialty Product