Service marketing includes
A) the sale and rental of durable goods.
B) the sale and rental of nondurable goods.
C) only the sale or rental of owned-goods services.
D) the rental of goods, servicing goods owned by consumers, and personal services.

Question

Quizplus · Accepted Answer

Service marketing involves the rental of goods, servicing goods owned by consumers, and personal services, focusing on intangible offerings rather than the sale of physical goods.

Service Marketing Includes