The mail-order retailer has hired a marketing consultant. The consultant questioned the firm's lack of focus on software benefits. According to the consultant, "consumers are not buying software, they are purchasing solutions to business problems." The consultant is advocating that the retailer focus on what type of product?
A) Tangible
B) Extended
C) Generic
D) Augmented

Question

Quizplus · Accepted Answer

The consultant is suggesting that the retailer focus on the generic product, which emphasizes the core benefit or solution that the product provides to the consumer, rather than the physical product itself.

The Mail-Order Retailer Has Hired a Marketing Consultant