Studies of shopping centers commonly find that they have more shoe stores than any other category of retailer. The studies further document the high degree of store interchange among shoppers for shoes. A high proportion of shoppers visit more than two shoe stores. Based upon this data, what type of consumer product are shoes?
A) Specialty products
B) Installations
C) Shopping products
D) Convenience products

Question

Quizplus · Accepted Answer

Shoes are considered shopping products because consumers often compare different options and visit multiple stores before making a purchase decision.

Studies of Shopping Centers Commonly Find That They Have More