A market analyst described a firm as having a poor organizational mission statement that has resulted in the firm's having a "cluttered plate" and a "blurry image." What type of product mix does the firm have?
A) Inconsistent
B) Consistent
C) Wide
D) Shallow

Question

Quizplus · Accepted Answer

An inconsistent product mix means the firm offers products that do not align well with each other or the firm's mission, leading to a "cluttered plate" and "blurry image."

A Market Analyst Described a Firm as Having a Poor