A firm facing clustered demand produces two lines of watches. The most appropriate product management organization for the firm is a
A) marketing manager system.
B) product planning committee.
C) product (brand) manager system.
D) venture team.

Question

Quizplus · Accepted Answer

A product (brand) manager system is most appropriate for a firm with clustered demand producing multiple lines of products, like watches, because it allows for focused management on each product line, ensuring tailored strategies that cater to the specific needs and demands of each product category.

A Firm Facing Clustered Demand Produces Two Lines of Watches