If a firm's brands are viewed as interchangeable by consumers, they will appear ___ on a company product positioning chart.
A) on opposite sides
B) in the same cluster
C) in separate clusters
D) near competitors' products

Question

Quizplus · Accepted Answer

If a firm's brands are viewed as interchangeable by consumers, they will appear in the same cluster on a company product positioning chart because they are perceived to offer similar value and characteristics.

If a Firm's Brands Are Viewed as Interchangeable by Consumers