A firm can leverage its brand equity through use of which of these strategies?
A) Brand extension
B) Individual branding
C) Brand decision process
D) Use of generic brands

Question

Quizplus · Accepted Answer

Brand extension leverages a firm's existing brand equity by using an established brand name for new products, thereby transferring the goodwill and recognition of the original brand to new products in different categories or markets.

A Firm Can Leverage Its Brand Equity Through Use of Which