The concept of brand equity in marketing is similar to which accounting concept?
A) Amortization
B) Book value
C) Leveraging equity
D) Good will

Question

Quizplus · Accepted Answer

Brand equity in marketing, which refers to the value a brand adds to a product or service, is similar to the concept of goodwill in accounting. Goodwill represents the intangible value of a company, such as brand reputation and customer loyalty, that arises when a business is acquired for more than the fair value of its net assets.

The Concept of Brand Equity in Marketing Is Similar to Which