A drug chain increases the retail selling price of a manufacturer's brand of shaving cream to show a better price comparison with its own private brand. This practice illustrates
A) the battle of the brands.
B) differentiated marketing.
C) individual branding.
D) multiple branding.

Question

Quizplus · Accepted Answer

This practice is an example of "the battle of the brands," where a retailer manipulates pricing to make its own brand appear more attractive in price comparison to a manufacturer's brand.

A Drug Chain Increases the Retail Selling Price of a Manufacturer's