Compared with multiple branding, an advantage of family branding to a manufacturer is that
A) separate brands are sold to different market segments.
B) retail shelf space can be maximized.
C) a firm's promotional costs can be lowered.
D) differentiated marketing opportunities exist.

Question

Quizplus · Accepted Answer

Family branding allows a company to market multiple products under the same brand name, which can significantly reduce promotional and advertising costs since the brand equity and recognition are leveraged across various products.

Compared with Multiple Branding, an Advantage of Family Branding to a Manufacturer