WD-40 is marketed in small spray cans to appeal to do-it-yourselfers and in 55-gallon drums for industrial users. This illustrates which packaging function?
A) Channel cooperation
B) Communication
C) Protection
D) Segmentation

Question

Quizplus · Accepted Answer

The use of different packaging sizes (small spray cans for individual consumers and 55-gallon drums for industrial users) demonstrates segmentation. This approach targets different market segments based on their needs and usage patterns, effectively catering to both do-it-yourselfers and large-scale industrial users.

WD-40 Is Marketed in Small Spray Cans to Appeal to Do-It-Yourselfers