When divisible products are sold as single units or as multipacks, which packaging function is involved?
A) Segmentation
B) Usage
C) Channel cooperation
D) Communication

Question

Quizplus · Accepted Answer

Segmentation is the correct answer because it involves dividing the market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes. When products are sold as single units or multipacks, it's a strategy to cater to different segments of the market based on their purchasing preferences or needs.

When Divisible Products Are Sold as Single Units or as Multipacks