While manufacturer and private brands can enjoy high brand equity, generic brands have no brand equity.

Name: While manufacturer and private brands can enjoy high brand equity, generic brands have no brand equity.
Brand: Quizplus
Rating: 5.0 (37 reviews)

Question

Quizplus · Accepted Answer

Generic brands have no brand equity because they are not associated with any specific company or product. They are typically sold in plain packaging and are not marketed or advertised. As a result, they have no brand recognition or loyalty.

While Manufacturer and Private Brands Can Enjoy High Brand Equity