Retailers and wholesalers have greater control over price for manufacturer brands than for private brands.

Name: Retailers and wholesalers have greater control over price for manufacturer brands than for private brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Retailers have greater control over the pricing of private brands (also known as store brands or own brands) because they own these brands and decide their pricing strategy, whereas manufacturer brands are controlled by the manufacturers who often suggest retail prices.

Retailers and Wholesalers Have Greater Control Over Price for Manufacturer