A market segment is best illustrated as a
A) combination of smaller markets, with the combined market having little commonality.
B) subset of a larger market, with the subset having common characteristics and needs.
C) product offering with a differential advantage over competitors.
D) consumer grouping with diffused demand.
Correct Answer:
Verified
Q1: The market for a good or service
Q3: The first step in undertaking a target
Q4: Which target market approach uses a mass
Q5: Which target market strategy seeks to appeal
Q6: Which marketing strategy seeks to appeal to
Q7: A firm seeks to develop a differential
Q8: The most difficult consumer demand pattern for
Q9: Geographic demographics, personal demographics, and consumer lifestyles
Q10: Basic identifiable characteristics of towns, cities, states,
Q11: An area's population, density, and climate are
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