Which statement about concentrated marketing is NOT correct?
A) With concentrated marketing, a firm aims at a narrow, specific consumer segment.
B) Concentrated marketing is most appropriate if demand is clustered.
C) Concentrated marketing combines the best of differentiated and undifferentiated marketing.
D) Concentrated marketing can enable a firm to maximize per unit, but not total profits.

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on targeting a narrow market segment rather than combining approaches. Differentiated marketing targets multiple segments with different strategies, and undifferentiated marketing targets the whole market with one strategy. Concentrated marketing does not combine these approaches but rather focuses intensely on a specific segment.

Which Statement About Concentrated Marketing Is NOT Correct