According to the majority fallacy concept,
A) a differentiated marketing strategy may direct a company's energies toward too many segments.
B) the smallest segment, not the largest, may be the most brand loyal.
C) per-unit profits are always the highest in undifferentiated marketing.
D) the largest market segment may not be the best for a firm to seek out due to its high degree of competition.

Question

Quizplus · Accepted Answer

The majority fallacy concept suggests that targeting the largest market segment may not be the best strategy due to intense competition, which can reduce profitability.

According to the Majority Fallacy Concept