Which of these best illustrates benefit segmentation?
A) The purchase of a shampoo by teenagers due to a celebrity endorsement
B) The purchase of an antidandruff shampoo by a consumer with a perceived dandruff problem
C) The purchase of a shampoo based on brand loyalty
D) The purchase of a shampoo based on a $1 off coupon

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing a market based on the specific benefits consumers seek from the product. In this case, choosing an antidandruff shampoo because of a dandruff problem directly aligns with seeking a specific benefit (dandruff relief) from the product.

Which of These Best Illustrates Benefit Segmentation