A small paint manufacturer produces paint that is specially formulated to be used with wrought iron railing and furniture that is placed outdoors. The company should be engaged in which target market approach?
A) Differentiated marketing
B) Product differentiation
C) Concentrated marketing
D) Undifferentiated marketing

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on a narrow market segment, offering specialized products or services. In this case, the paint manufacturer targets a specific niche (wrought iron railing and furniture for outdoor use), which aligns with the concentrated marketing approach.

A Small Paint Manufacturer Produces Paint That Is Specially Formulated