A paint manufacturer produces paint in 1-gallon containers for the do-it-yourself market and in 5-gallon containers for professional painters. The firm practices
A) differentiated marketing.
B) concentrated marketing.
C) undifferentiated marketing.
D) ultramarketing.

Question

Quizplus · Accepted Answer

Differentiated marketing is when a company creates campaigns that appeal to at least two market segments or target groups. In this case, the paint manufacturer targets both the do-it-yourself market with 1-gallon containers and professional painters with 5-gallon containers, indicating a strategy of differentiated marketing.

A Paint Manufacturer Produces Paint in 1-Gallon Containers for the Do-It-Yourself