A manufacturer is concerned that its employees may understate a new product's sales potential so it keys advertising in a territory to the sales forecast. Which sales forecasting is the firm using?
A) Detailed statistical analysis
B) Sales force survey
C) Simple trend analysis
D) Complex trend analysis

Question

Quizplus · Accepted Answer

The firm is using a sales force survey method for forecasting, where the sales team's insights and predictions about the product's sales potential are directly used to inform advertising strategies. This approach relies on the knowledge and expectations of those closest to the market and customers.

A Manufacturer Is Concerned That Its Employees May Understate a New