The opposite of the chain-ratio method is
A) simple trend analysis.
B) a jury of executive opinion.
C) the market buildup method.
D) sales force surveys.

Question

Quizplus · Accepted Answer

The opposite of the chain-ratio method, which is a top-down approach for market estimation, is the market buildup method. The market buildup method is a bottom-up approach, starting from individual elements of the market and building up to a total market estimate.

The Opposite of the Chain-Ratio Method Is