Brand loyalty and usage rate are examples of consumer personal demographic segmentation variables.
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Q98: Geographic demographics, personal demographics, and consumer lifestyles
Q99: Any segmentation base can be analyzed from
Q100: When a firm segments the market on
Q101: An appropriate geographic demographic segmentation base for
Q102: Usage rate is an appropriate consumer lifestyle
Q104: Benefit segmentation involves grouping consumers into markets
Q105: Only final (and not organizational) consumers can
Q106: Since a person's resources typically change with
Q107: The Japanese VALS system is similar to
Q108: According to the Social Styles model, expressives
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