Benefit segmentation involves grouping consumers into markets on the basis of both geographic and personal demographic variables.

Name: Benefit segmentation involves grouping consumers into markets on the basis of both geographic and personal demographic variables.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefit segmentation involves grouping consumers based on the benefits they seek or perceive in products or services, rather than on geographic or demographic variables.

Benefit Segmentation Involves Grouping Consumers into Markets on the Basis