For segmentation to be successful, a segment must be large enough to generate sufficient sales and cover costs.

Name: For segmentation to be successful, a segment must be large enough to generate sufficient sales and cover costs.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

For a market segment to be viable, it must be substantial enough to support the development, marketing, and distribution of a product or service, ensuring that the sales volume can cover costs and generate profit.

For Segmentation to Be Successful, a Segment Must Be Large