An organizational consumer's buying structure is likely to be formal when the firm is

Name: An organizational consumer's buying structure is likely to be formal when the firm is
Brand: Quizplus
Rating: 4.7 (60 reviews)

Question

Quizplus · Accepted Answer

Organizational consumers tend to have more formal buying structures when they are diversified. This is because diversified firms often deal with a wide range of products and services, necessitating formal procedures and policies to manage the complexity of their purchasing needs efficiently.

An Organizational Consumer's Buying Structure Is Likely to Be Formal